Trader Crossing is the product of a brother (Dan) and sister (Cindi) who live hundreds of miles apart. We were born into a family of dreamers. Dad was always scheming about one business idea after another. He followed in the footsteps of his father, and so on, and so forth. Basically, we’re a bunch of people distracted by shiny objects, with lots of half-finished projects in the dusty corners of our minds.
The global pandemic forced us to concentrate on one shiny object at a time, which finally revealed itself to be what is now Trader Crossing.
We’d been talking about online businesses for years, flitting this way and that in search of . . . well, now that we think about it, we didn’t know what we were searching for. But, to manage some of the stress and worry about the quarantine, we started having long, rambling phone calls where we made up jokes to relieve the stress. Eventually, we decided that we needed to do something, anything, other than nothing, because doing nothing basically sucked.
So, Trader Crossing (TC, to people in the know) became like our conversations, but now shared with the world with products and wry observations. OK, that means t-shirts right now, but there’s more to come. We looked for stress-relieving ideas that poked gentle fun at the whole unbelievable lock down situation. We daydreamed about our sidelined sports teams and unfulfilled dreams. We also realized, quite early, that we had little-to-no idea what we were doing. But it’s fun. And it’s doing something, instead of nothing. It’s finding a shiny object and keeping it polished.
Expect TC to be about fun, family and nerdiness. About being silly in the face of adversity and having a laugh when it’s probably better to keep it to yourself. Above all, it’s about not taking life too seriously. Life is short. Let’s enjoy the shiny objects, people.
Every purchase you make, makes a difference
Trader Crossing donates a percentage of all COVID-related net profits to Mental Health America (MHA).
In good times and bad, people suffer from stress, worry and lack of mental health resources. Now, in the face of the worldwide lockdown, mental health is more important than ever. Mental Health America (MHA), founded in 1909, is the nation’s leading community-based nonprofit dedicated to promoting the overall mental health of all Americans.
Want to know more? Visit https://www.mhanational.org/. For specific help during the pandemic, go to https://www.mhanational.org/covid19#ForFirstResponders for a long list of supportive resources.